I traded in my Blackberry Torch for the HTC One X on the Android Platform this week and it has rocked my world. 4g is like going from dial-up to DSL, it’s a game changer.
Of course I’d been reading about it, but until this ‘information access’ is in your hands and on the go, you don’t really understand. I thought the Blackberry Torch gave me what I needed. Email was fabulous. Apps were limited, but at least I had the MLB 12, providing the Philly radio broadcast of every game this season.
But I must admit, the video highlights were painful to access. When I was with friends and we needed to know the start of a movie or the phone number of the local Chinese take-out, those with iPhones had the answer before I’d even typed in a search.
I wanted the 5, but I couldn’t wait because I’d lost my phone. I was offered a deal on the 4, and I considered it because I wanted to be part of the cool crowd, but when I looked at the Samsung and HTC, I opted to stand rather than sit with Apple.
I’m sure there are trade-offs in terms of available apps, but from the look of my iPhone friends when I show them this HTC, I’d say those ads of mom and dad in line at the Apple store aren’t far off the mark (note: that’s a Samsung ad, but so far, it appears the point applies to HTC too).
Sunday’s New York Time’s article about the company that produced fake reviews of books highlighted the importance of 5-star Amazon reviews. If you have a lot of positive ones it attracts people and generates excitement.
I don’t have a problem asking people to read the book and review it, but to hire a company to create fake reviews doesn’t make sense because when the book fails to live up to this false praise, the hype fizzles.
But it’s not surprising that authors and companies fake reviews to hype their crap.
What is surprising is that so many people rely on these reviews.
‘Average Joe’ reviews in conjunction with independent, credible commentary can be effective, but sadly, the general public isn’t that discerning.
Pushing the boundaries of reviews is not new. Look at those full page movie ads that run in daily newspapers. They’ll take a single phrase or word (out of context) to sell the movie. “Exhilarating” could be the only positive word in an otherwise awful review, but it will be in huge type as a headline.
The challenge for the indie release is getting anyone of credibility to pay attention. Given the amount of self-published garbage now being produced, it’s even more difficult. But making up hundreds of fake reviews isn’t the answer.